Mercedes Maybach

MERcedes-maybach night series eqs debut

For the launch of the Mercedes-Maybach Night Series, the brand unveiled an immersive debut of the EQS alongside the iconic S-Class and GLS in a transformed West Village studio. The experience drew from the Night Series’ signature palette of dark chrome, shadowed motifs, and rose-gold accents, setting a dramatic and refined tone throughout the space. On the ground floor, three asymmetric white forms were rigged to rise sequentially, revealing each vehicle through a beacon of haze and light within a fully blacked-out environment. Upstairs, the loft was reimagined as an exclusive clubhouse lounge inspired by the campaign narratives The Chess Player, The Blackbird, and The Architect. All-white furnishings accented with black and rose gold created a stark contrast to the moody, cinematic reveal below.

The Reveal

© [2023] Janet Kim. All rights reserved.

THE LOFT CLUBHOUSE

RENDERINGS

PRESS COVERAGE

WHITEWALL

MICHELIN GUIDE

SOCIAL COVERAGE

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Photo Credit: Chris Jeyes